Steve Caulk provides his clients all the benefits of 30 years in the
communications business, with access to the long
list of journalists he has cultivated across the
nation. He writes with a crisp simplicity that
clarifies the most complex messages, focusing upon
the needs of the target audience.
In 19 years as a reporter and editor at The Rocky Mountain News, he covered topics such as high technology, telecommunications, tourism, international business, airlines, gaming, skiing and sports. He spent seven years covering the Denver Broncos -- an era of three Super Bowls, a union strike and the onset of mega-million-dollar salaries.
His journalism experience sharpened his appreciation for precise communication and gave him a vast network of former colleagues eager to accept guidance about potential news and feature stories.
During his two years as director of media relations at EchoStar Communications Corp., he communicated to journalists the details of financial reports, legal developments, regulatory issues and product introductions. He collaborated with the organization's Washington office on a highly successful campaign to prevent adoption of satellite TV taxes and another campaign that shaped the industry-critical Satellite Home Viewers Extension and Reauthorization Act in U.S. Congress. He is a registered Colorado lobbyist, and he currently serves on the Metro North Chamber of Commerce's Committee on Business & Government Affairs.
In 2004 he directed EchoStar's messaging to the public during the temporary removal of CBS and other channels, a company crisis that affected 10 million customers. Most recently, he co-created and executed the DISH City Makeover campaign, a Bronze Anvil Award-winning effort in which EchoStar's DISH network offered free satellite TV service to any U.S. city willing to change its name to DISH. Spanning three months, the campaign generated more than 3,600 media mentions in prominent outlets such as CNN, Fox, Washington Post, and even BBC radio.
He recently created and orchestrated the Barry Bonds home run ball PR campaign, in which several of his clients announced bids for the record-establishing baseball and flushed the owner of the baseball, a resident of Boulder, Colo., out of hiding.
Current clients include several law firms, a financial planner, recycling company, architectural firm, ethanol manufacturer, home builder, water district, data center company and a book publisher.
One of his clients, Alpine Waste & Recycling, enlisted his services to gain approval on the creation of a landfill in Adams County, Colorado. He managed communications with the community and the media on this controversial issue, and he helped craft talking points and presentations for regulators and government officials, including the Adams County Board of Commissioners.
He has worked on four local political campaigns, and he was the campaign manager for a candidate in her successful election to Arvada (Colo.) City Council. He is President of the Centennial Valley Tennis Association, Chairman of the Metro North Chamber of Commerce Wednesday Leads Group and past Vice-Chairman of the Arvada Center Arts Council.
Caulk received his journalism degree at Northwestern University and his MBA degree at the University of Colorado-Denver. He is married, with five children.